WEAPON DROP
🫧
WEAPON DROP 🫧
Sephora enters the world of Fortnite with a product-themed weapon drop.
We'll show how blue-light sunscreen protects your skin by creating BlueScreen. A shield that protects your in-game skin from enemy fire.
Beauty in Battle
ITEM SHOP
✨
ITEM SHOP ✨
Sephora Haul
In-game billboards drive players to the item shop, where you can use Vbucks to buy Sephora gear for your avatar.
PRODUCT PACKS
🧴
PRODUCT PACKS 🧴
Treat Yourself to a SKIN
To bring players out of the game and into our stores, we created bundles that make self-care simple. Not only are we introducing a new audience to our products, but we’re giving gamers what they really want.
An exclusive skin.
OOH
OOH
Self-Care made Simple
We’re bringing the collab to life by speaking about self care in a way guys understand. Fortnite slang.
SWITCH ON TWITCH
🎮
SWITCH ON TWITCH 🎮
Sephortnite
Sephora and Fortnite collide on Twitch. We’re calling on influencers and streamers to trade places. While Fortnite gamers gab about our products, beauty gurus test our in-game content.
AD: Bailey Papich